What if content is killing your email profits?
I’m sure you hear this all the time…
That no one wants to be sold to anymore…
And that you need to provide value if you expect your customers to buy your stuff.
You know the drill.
Content is KING.
But what if that wasn’t completely true?
Imagine for a second that content was killing the profits from your email campaigns.
How does that make you feel?
That’s got to be quite a bit of money you’re leaving on the table as well.
Luckily for you there’s a simple fix for the issue.
But before I get to “the fix”….
I want you to know that content can be very powerful when used at the right times.
Let me explain…
Content is KING when you’re prospect is at the top of your sales funnel.
That’s when easily-digestible, educational, and entertaining content is powerful.
It helps build trust and starts the conversation. It also allows you to get a small conversion like an email opt-in.
See that’s when content is KING. Because you get a quick win and get a conversation started.
But once they’ve opted-in you’ll need to move them closer and closer to the sale.
You’ll still need to provide good content… but in a completely new way now.
Because email copy that sells is completely different from your lightweight “top-of-funnel” content.
You need to able to provoke action. You’ve already warmed them up. They’re ready to buy.
If you keep sending more and more content now they’ll just check themselves out.
You need to get your prospects to say:
“YES! That’s what I need, here’s my credit card number, this is the expiry, here’s the security code.”
That’s what you really want, isn’t it?
But content alone isn’t strong enough to entice them to take this action.
So what do you do?
Can you even fix it?
I’m here to tell you that you can. And here’s how you do it.
What you need to do is change your email strategy from…
Ineffective Strategy: Sending content heavy, passively-selling emails to your list. Ones that don’t prompt immediate action and just waste the attention of a hot prospect.
Effective Strategy: Giving your warm leads EXACTLY what they want. With a promotional sales email– that grabs their attention, calls out their biggest problems, then offers a solution– a prospect becomes compelled to take immediate action.
You do this because it helps stop your prospects “inaction”.
Look… in the busy lives of you and your customers things come up.
And all of a sudden whatever purchase was about to be made becomes “too much work”.
At least that’s what we tell ourselves when our plate starts to get full.
So if you want to get your prospect back into a buying mood
Then your email needs to inject a current of energy through them – so they have the fuel to take action and make the purchase RIGHT NOW.
And the best way to do that is to grab their attention, call out their biggest problem, and give them exactly what they need- your solution.
Don’t just sit back and hope for sales because you’ve provided good content.
Give them a reason… give them exactly what they want.