How to write a marketing email
If you’re looking for a way to make sales using email marketing…
But you’re confused on exactly how to write your emails.
Then you’re about to discover a very simple and easy to follow formula that will help get you past the point of staring at a blank document.
And it will help you generate sales for your business.
Just imagine being able to wake up, type out your email, click send. And then be done “working” for the day…
The only time you’ll need to check back in will be too see how many sales you’ve made at the end of the business day.
Sounds too good to be true doesn’t it?
Well it CAN be true.
But first you’ll need to know how to write marketing emails. Which you’ll be able to do by the end of this post.
Now before I share the formula there’s something you need to know.
It’s very important that before you even sit down to write you answer these two questions:
- What is your email going to be about?
The answer to this question will become the Hook of your email. You should be able to explain the hook in seven words or less.
- How are you going to provide value before your offer?
In order to reach the holy grail of email marketing you’d better make sure your audience is getting some sort of return from every email you send. This should be given without the need to purchase anything. This value can be in the form of anything (a recipe, a hack, a trick, a tool, inside information, etc).
Whatever it is, the easier it is to use and the faster it creates a tangible result for the reader… the better. Again you should be able to get this value across in 7 words or less.
If you begin to write a marketing email without answering both of these questions you will not make many sales…
You might even get discouraged and begin to see such a profitable channel as a waste of time!
So please… answer those question.
After that you can begin to outline the email like this:
- Subject line/ preview text- get their attention
It is 100% true that your prospects inbox is FLOODED with emails. A lot of them probably getting ignored.
So there presents your first challenge. Standing out in the swarm of emails and catching the eye of your prospect…
And the very first thing they’ll see when your email pops in will be the subject line and the preview text.
Your goal at this stage is to get them to open and read the email. So your subject line needs to grab their attention. And your preview texts needs to give them a reason to open the email now.
Remember the answers to those two questions earlier? Well…
Your 7 words explaining the Hook becomes your subject line.
Your 7 words showing the value becomes your preview text.
(7 words because that’s how much previews on major email clients. More precisely 41 characters)
Together these two sentences will set the tone for the rest of your marketing email.
- The lead- create interest
Once the reader has opened the email, you need to keep them reading.
Whatever your Hook is, you should expand on it here in the lead.
As a general rule of thumb, you should be able to write a great lead in five sentences.
- The body- deliver value (without needing to buy)
In the body of the email you want to deliver your value to the prospect. You’ve already defined what this is with the preview text.
As mentioned earlier, make sure you’re delivering real value that doesn’t require them to buy anything.
Keep it easy, quick, fun, low hassle, and instant. As much as possible.
- The close- make the offer
Make your offer to the prospect in the close of the email. Tell them how the product or service will help them, it’s actual value, and how much it will cost them.
Your offer should make it easy to say yes and impossible to say no.
You can do this by decreasing the pain of buying (provide a discount) and adding bonuses to your offer.
- The P.S. – profit stacking
If the prospect still hasn’t clicked to go make the purchase this is your last chance.
There’s a few different things you can do in the P.S. of the email…
You can restate and summarize the offer, add some scarcity, create urgency, future pace results for your prospect, or use proof and testimonials to make your case.
That 5-part outline is how I write my marketing emails. You’re welcome to use it for yourself.
Test it out and let me know how it goes for you.