7 ways to increase email engagement
Are you finding that you’re sending out emails and your customers aren’t interacting with you?
You don’t want the servers to start decreasing your email deliverability, so what do you do?
Like a high school student frantically looking for the answer to a homework question you turn to Google.
Hopeful that there’s an answer.
Luckily your educated guess is correct. And after reading this post I can confidently say you’ll know how to increase email engagement with your customers.
Here’s how you do it…
- Use social proof- Here’s why it works. How much more likely are you to exchange your money for a service/product if you see someone else doing it? What about your friends? Now, what about an industry expert? Social proof works great and when you use it in your emails, engagement will definitely increase.
- Teach them something useful- You’re providing value when you do this. Make sure whatever it is ties into the service/product and their pain point. If you do it right they’ll be begging you for the offer.
- Celebrate their milestones- This helps by-pass a customer relationship and allows you to connect on a personal level. It increases trust and makes it more likely that the customer will continue to buy and interact with your emails.
- Send targeted recommendations- When you send targeted recommendations you’re building empathy and increasing trust further. You show your customers you understand their pains and you have ways to help and of course they’ll stay engaged.
- Personalize your emails- You hear this one all the time. That’s because it’s very important. You want to trust a real person on the other end when you’re giving your money. So speak to your customers as if you were in a face to face setting. They’ll be more comfortable and responsive to your emails.
- Make sure the emails are relevant- Don’t confuse them. Keep things simple and easy. Stay relevant with you brand and speak to their pain points and not someone else’s. When your emails stop being relevant your customers will feel like you’re wasting their time. Down goes the engagement. So stay on topic.
- Be helpful, not just promotional- Take a real interest in how your service/product can improve the lives of your customers. Tell them the benefits… even the benefits of the benefits. When you try to genuinely help someone they’ll return the act by interacting with you. They might not buy right away… but they’ll definitely open your emails and click through them.
These are all the ways in which I’ve increased email engagement for myself and my clients.
If I had to part one last piece of wisdom it would be this…
“You’re not in the business of selling to customers… you’re in the business of helping friends.”
And friends will always interact with your emails.
If you have any specific questions pertaining to your business I’d be happy to hop on a call and provide some suggestions.